Restaurant and Bar Interior Design
Chippenham – Wiltshire
In 2020 we were asked by renowned brewery and pub operator Wadworth, to refresh a popular pub on the outskirts of Chippenham. The venue comprises a carvery, dining facilities, sports bar and lounge, all located within a late Georgian Inn.
To attract a broader customer base the client wanted us to transform the traditional space into a modern lounge and bar interior design, We responded by reorganising the existing layout to improve circulation and to articulate the unique character of the 3 distinct spaces; bar, lounge and snug. We chose a colour scheme, decor, fixtures and fittings that reflects Wadworth’s brand identify and heritage, with a modern twist. Upholstery and wall colours were chosen to match the plumage of a Pheasant, so we could link the interior design to the name of the pub.
The lounge serves as a sports bar, with wall mounted TV on several walls. Our design reduces the visual clutter, replacing several small TVs with 2 large ‘picture frame’ screens integrated with feature walls that display carefully curated, venue specific, artwork.
The back bar design includes an antiqued mirror wall with concealed lighting to create a focal point. We also added new hearth and custom fire surround to create a comfy-domestic feel to the lounge area. The bar frontage is reclad in timber fluting to echo classical architectural details.
We designed the snug as a discreet, more intimate space for private parties and events. A dark blue/green ceiling and matching walls were chosen to contrast with other rooms to create a unique space with a more dramatic ambience. The wall mounted TV was removed, and bare walls were replaced with bespoke Georgian panelling and banquet seating.
Please refer to our hospitality portfolio for details of other Smith Maloney designed venues.